Google Tap-to-Pay Doodles

Intro

To boost engagement for Google Wallet, we transformed everyday payments into moments of joy through a global series of culturally customized Tap Doodles. Rolled out across 70+ countries, these character-driven animations reinforced brand affinity while encouraging broader Tap-to-Pay adoption, turnning simple transactions into moments of magic.

Credits

Client : Google
Production : Hook, Google
Producer: Marshall Born, Annie Kelly
Art Director: Robin Sessions
Design: Aida Elbaradei, Amy Rexford, Jenny Dodge, Tomi Rosanwo
Motion Design: Scarlett Chen, Antonio Vicentini, Alex Carey, Jordi Romano